And how ridiculous that bottle looks next to the understated beauty if the Nogne label.

I have to agree with you, although I admittedly have a bit of a fondness for novelty items. I also must admit that I was a bit tempted to buy a similiar size bottle of Leffe Blond at a Swedish Systembolag shop (too heavy to schlep on the Oslo train, though). That is not the greatest beer available to serve, but a huge bottle of that would probably bring grins to the faces of my guests at a party.